This site is created by using Nextjs - a react based framework, with tailwind css and using git for version control push to github and deploy to vercel. Domain name By IONOS.com
staya — Innovative dog gear & lifestyle products for humans
Chief Marketing Officer & Creative Lead (2020 — Present)
Made for dogs. Designed for humans.
I led marketing and scaled the business from zero to $4M+ in revenue, reaching 50,000+ customers. I drove growth across acquisition, sales, and retention while engineering an automated e-commerce ecosystem powered by AI automations, CRM, loyalty programs, and high-conversion storytelling.
Yandex Market — E-commerce ecosystem & private label design systems
Creative Director (2021 — 2023)
Platform identity & private labels for millions of shoppers.
Led creative direction across major strategic initiatives including Ultima (luxury delivery tier), Kstati (mass private label), and Pragma (home living essentials). Built scalable design systems bridging digital products and physical packaging.
GMV Volume: $100M+
Daily Active Users: 12M+
Private Labels Launched: 3 Brands
Design System Elements: 1,200+
Tags: Brand Architecture, Design Systems, Marketplace UX, Packaging, Creative Direction
Alrosa — Global marketing operations for the diamond giant
Creative Director & Marketing Head (2018 — 2021)
Crafting modern luxury narratives on the international stage.
Architected end-to-end B2C and B2B brand strategy, go-to-market roadmaps, and international digital campaigns. Successfully launched four fine jewelry brands in the competitive US retail landscape in close partnership with the Natural Diamond Council.
Global Markets: US, CN, IN
Press Coverage: NYT, Forbes
Brands Launched: 4 Labels
Global Reach: 25M+ Views
Tags: Luxury Marketing, International GTM, PR Strategy, B2B & B2C, Visual Arts
DDB Worldwide — Global creative advertising & integrated campaigns
Senior Creative Group Head (2016 — 2018)
Emotionally resonant ideas that drive cultural conversations.
Spearheaded creative squads crafting integrated digital, experiential, and broadcast campaigns. Championed the convergence of storytelling and interactive digital activations to deliver measurable commercial returns.
BBDO — Transformational digital & narrative campaigns
Creative Lead & Art Director (2014 — 2016)
Setting the standard in conceptual design and narrative craft.
Collaborated with cross-disciplinary technologists and directors to invent new brand experiences. Honored with national Grand Prix awards and Effie Gold for effectiveness.
Effie Awards: Gold x 4
Brand Recall Lift: +62%
Commercials Produced: 20+ Spots
Network Ranking: #1 Creative Team
Tags: Art Direction, Brand Systems, Motion Craft, Effie Awards
Ai Dev & Creative Labs — Autonomous AI agents, generative UI, and custom tooling
Founder & Lead Architect (2023 — Present)
Augmenting creative workflows with intelligent autonomy.
Developing specialized autonomous agents that accelerate brand building, marketing asset generation, and interactive digital experiences. Combining Next.js, WebGL, and high-performance LLM APIs into frictionless interfaces.
Time-to-Prototype: -85%
LLM Pipelines: 15+ Deployed
Active Beta Users: 1,400+
Stack: Next.js / PyTorch
Tags: Next.js, AI Agents, Python, TypeScript, Tailwind CSS, Generative AI
Advisory & Freelance — Bespoke creative consulting for early-stage to growth startups
Strategic Advisor (2018 — Present)
Empowering visionary teams to punch above their weight.
Partnering closely with founders across Silicon Valley, Europe, and Asia. Delivering clarity on product positioning, brand architecture, high-converting launch funnels, and executive fundraising pitch storytelling.